贵佐酸汤鱼 - 空袋子设计公司

贵佐酸汤鱼

贵佐酸汤鱼自经营以来，凭借苗家人独特的“酸”味，以及地道的食材，为顾客呈现出口味正宗，营养健康的酸汤鱼，在重庆吸引了一批又一批的“贵蜜”。

Since its operation, Guizuo sour soup fish has attracted many "precious honey" in Chongqing by virtue of miao family's unique "sour" taste and authentic ingredients, presenting customers with authentic and healthy sour soup fish with authentic taste and nutrition.

品牌设计

空袋子有幸参与此次贵佐酸汤鱼品牌视觉VI及空间的整体升级，在视觉形象上，通过苗家传统装饰纹样“菱形”做字体的整体设计与造型，字体笔画上加入圆角，更加的圆润、柔和，使得LOGO整体美观、时尚、简洁。在色彩上，取用了贵州民间蜡染蓝印花布中的蓝色，不仅增强了品牌的辨识度，也呼应了品牌“贵州特色”。菱形的线段作为辅助搭配，重新排列组合，形成独有的品牌视觉符号，这样的视觉辅助能够多维度的让消费者加深对品牌的认知度。

The empty bag is lucky to participate in the visual VI and space upgrade of Guizuo sour soup brand. In terms of visual image, the miao family traditional decorative pattern "diamond" is used to make the overall design and shape of the font. The font strokes are rounded and soft, making the LOGO beautiful, fashionable and simple. In terms of color, the blue of Guizhou folk batik blue printed cloth is adopted, which not only enhances the brand recognition, but also echoes the "Guizhou characteristics" of the brand. Rhombic line segments serve as auxiliary collocation, rearranging and combining to form a unique brand visual symbol. Such visual assistance can deepen consumers' awareness of the brand in multiple dimensions.

· 品牌升级前后对比

· 品牌色提取

空间设计

重复简约的辅助图形，不仅强调了品牌调性，也适用于空间设计。以品牌蓝色做空间主色调，蓝白相间的菱形图形与水波纹的形态，使得空间更加立体，不仅增强消费者感知，也打造了品牌记忆点。

The repetitive and simple auxiliary graphics not only emphasize the tonality of the brand, but also apply to the space design. The brand blue is the dominant color in the space. The diamond shape and water ripple shape of blue and white make the space more three-dimensional, which not only enhances the consumer's perception, but also creates the brand memory point.

▼轴测分析，Axometric analysis