百万年前，火与肉相遇，从此，火有了生命的意义。当烤熟的食物第一次被送进原始人的口中，意味着人类进化到了新的阶段。

Millions of years ago, fire and meat met, and since then, fire has had a meaning for life. When cooked food was first put into the mouth of primitive man, it signified a new stage of human evolution.

BRAND DESIGN

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品牌设计

整个项目的灵感来源于壁画之上原始人类用火烤肉的场景。大家相互围坐着，用存留的火种，生起火堆，烤着刚狩猎回来的食物，诉说他们的故事。设计师用火的元素作为品牌的视觉符号，在通过切割重组的方式形成新的图形和形状。

The inspiration for the whole project comes from the scene of primitive humans using fire to roast meat on the frescoes. They sat round each other, made a fire of what they had left, cooked food they had just come back from the hunt, and told their stories. Designers use the element of fire as a visual symbol of the brand, in the way of cutting and recombining to form new graphics and shapes.

SPACE DESIGN

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空间设计

品牌是文化传播的工具。在炭合烧烤肉的室内设计中，我们选择了空间作为媒介，建立了这个独创品牌的独特身份。设计理念由三部分组成：地域符号的时代性；商业空间中高度识别的焦点；建筑材料和工艺的再现性。

Brands are tools of cultural communication. In the interior design of the char grilled meat, we chose space as the medium to establish the unique identity of this original brand. The design concept consists of three parts: the temporality of regional symbols; A highly identifiable focal point in the commercial space; Reproducibility of building materials and workmanship. 

本色不锈钢结构的空间与质感涂料形成鲜明对比，传达了店铺经营与品牌文化价值之间的平衡理念。质感涂料模拟了夯土的质感，与轻盈的结构相比，散发出一股强劲的力量，从而在空间中提升了控制感和释放感。

The space of the natural stainless steel structure is in sharp contrast to the textured paint, conveying the concept of balance between the store and the cultural value of the brand. Textured paint simulates the texture of rammed earth and exudes a powerful force in contrast to the light structure, thereby promoting a sense of control and release in the space.

Brand｜炭合烧BARBECUE｜2021

Location｜云南·曲靖

Area｜209m²

VI Design｜KARASS卡斯

SI Design｜黄滢

Owned Company｜空袋子设计