你好烧烤吧
此次受委托在商业街进行一个宵夜餐饮空间的设计。除了食物本身,空间与视觉的记忆点同时作为本案的重点。
This time, I was commissioned to design a snack space in the commercial street. In addition to the food itself, spatial and visual memory points are the focus of the project.
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BRAND DESIGN
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品牌设计
“你好烧烤吧”委托人希望品牌调性符合年轻人审美,具有视觉冲击力与市井感,并且能吸引人进店消费。设计师最终选定工业做旧风作为品牌风格,融入斑驳、粗粝的视觉元素,使品牌调性更硬朗、新潮,更有记忆点。
HELLO!BARBECUE The client hopes that the brand tonality is in line with young people's aesthetic taste, with visual impact and sense of market, and can attract people to the store. The designer finally chooses industrial vintage style as the brand style, and integrates mottled and harsh visual elements to make the brand tone tougher, trendy and more memorable.
SPACE DESIGN
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空间设计
委托方一直把“三五好友,烧烤+啤酒” 作为品牌的追求,尝试弱化“工业感”这一概念,加入潮流元素带来不同的空间体验。整个空间选用了波纹铝板、不锈钢、水磨石砖为主材,通过结构变化与原有的店铺形成对比结合。
The client has always taken "three five friends, barbecue + beer" as the pursuit of the brand, trying to blur the concept of "industrial sense", adding elements of trend to bring different space experience. Corrugated aluminum panels, stainless steel and terrazzo bricks are selected as the main materials for the whole space, which is contrasted with the original shop through structural changes.
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▼平面图,Plan
▼模型图,Model figure
▼实景图,Map
入口内切,霓虹灯映衬外墙,在进门的过程中注入了主基调。
The entrance is cut inside, and the neon lights set off the exterior wall, infusing the main tone during the entrance.
在调性上采用灯光与不同材质的融合来表现,就像微醺,有时候也可以是模糊状态。空间展现由色彩、肌理、灯光作为引导,撇开装饰,以营造氛围作为唯一的动机。
In tonality, the combination of light and different materials is used to express it, just like being drunk, sometimes it can also be in a fuzzy state. The space display is guided by color, texture and light, and the only motive is to create atmosphere without decoration.
Brand|HELLO!BARBECUE你好烧烤吧|2020
Location|重庆·弹子石
Area|200m²
VI Design|肝战士
SI Design|蒋金成
Owned Company|空袋子设计